Introduction to Shopify (2 hours)
- Overview of Shopify and its features
- Understanding the Shopify ecosystem and terminology
- Exploring different Shopify plans and pricing options
Setting up a Shopify Store (2 hours)
- Creating a Shopify account and choosing a domain name
- Customizing the store theme
- Configuring basic settings and payment gateways
Managing Products and Collections (3 hours)
- Adding and organizing products
- Creating collections and categories
- Configuring inventory management and product variants
Designing the Store (4 hours)
- Implementing customizations using CSS and HTML
- Working with liquid templates
- Adding and customizing sections and blocks
Shopify Apps and Extensions (3 hours)
- Exploring the Shopify App Store
- Installing and configuring popular apps/extensions
- Leveraging third-party integrations for enhanced functionality
Online Store Optimization (4 hours)
- Understanding SEO best practices for Shopify
- Optimizing store performance and page load times
- Implementing conversion rate optimization techniques
Shopify Marketing and Sales (4 hours)
- Creating and managing discount codes
- Setting up email marketing campaigns with Shopify
- Implementing abandoned cart recovery strategies
Order Management and Fulfillment (3 hours)
- Managing orders and tracking shipments
- Configuring shipping settings and options
- Handling returns and refunds
Shopify Analytics and Reporting (2 hours)
- Utilizing Shopify’s built-in analytics tools
- Setting up Google Analytics integration
- Analyzing store performance and customer behavior
Store Launch and Maintenance (2 hours)
- Testing and previewing the store before launch
- Configuring domain settings and SSL certificates
- Ensuring ongoing store maintenance and security
Please note that these hours are estimates and can be adjusted based on your specific training needs and the pace of your learners.
